The development of Spiritual Tourism in southern Brazil
Keywords:
Spiritual Tourism, Spiritual guesthouse, . SpiritualityAbstract
This study seeks to demonstrate, through multiple methods, the growing trend of spiritual tourism, bringing new perspectives on the subject for the academic area and for the tourism market. The bibliographic review was carried out in databases of international journals, searching for the word Spiritual Tourism, resulting in 41 articles related to religious tourism, pilgrimage, spiritual marketing, among other topics. Subsequently, a survey was conducted on the number of posadas focused on spiritual tourism on the east coast of Santa Catarina, Brazil.
Through the study of 678 comments on the 10 guesthouses studied, a categorical analysis of the customer reviews was carried out, according to the methodological techniques proposed by Bardin (2015). The results show an increase in the number of holistic guesthouses in the last 10 years. The content analysis pointed out escapism and contact with nature as some of the main reasons of interest to tourists, meeting the factors presented in the literature review. For future studies, it is suggested a field study with tourists
Keywords: Spiritual Tourism. Spiritual guesthouse. Spirituality.
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