Evaluation of the level of development of the territorial tourism product Havana
Keywords:
destination, tourist product, Havana, development, indexAbstract
This research has as its object of study the destination Havana (Cuba), because despite being the main destination in the country, the need to design strategies that allow obtaining better results and therefore positioning itself internationally has been recognized. The objective was to evaluate the level of development of this territorial tourism product. The methodology was composed of three stages, in which theoretical and empirical methods were used, as well as different techniques and instruments: expert judgment, bibliographic review, interviews and surveys. Among the main results is the updating of the characterization of the destination based on the theoretical bases presented. The characterization of 16 variables was achieved, which together allowed establishing a global index to define the level of development of the destination as a territorial tourism product based on the modifications to the Three-Phase Development Model
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