Analysis of the online tourist imaginary: the case of Girona
Keywords:
Tourism imagery, tourism agents, tourists, text miningAbstract
Tourism imagery, understood as the set of mental representations and perceptions about a destination, is currently conditioned by the emergence and use of information and communication technologies (ICT). Nevertheless, academic literature is not sufficiently precise in addressing this concept and analyzing its dimensions. Consequently, and taking the province of Girona as a case study, the main objective of this study is to analyze the dimensions and emotions evoked in this online tourism imagery. The methodology is based on an analysis of the textual content of tourism agents of the destination. The results indicate that this imagery mainly includes two dimensions: the territory and attractions; and tourist services. In addition, differences are observed in the evaluations of emotions and the degree of positivity among the different agents analyzed. This study contributes to understanding how this imagery is, and it is crucial for an adequate decision-making linked to management and promotion actions of tourism destinations.
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